We love working with fellow independent farmers.
Let’s grow regeneratively.

We are farmers

Our family farm 12 hectares in Chile. As fellow farmers we fully understand the joys of farming and the difficulties. We also understand we all need to have diversified, resilient farming businesses. We created these apps originally for our own farm. After talking to neighbours we realised that no one is making digital tools for farms like ours. So we started to share what we made with farmers in Chile and then in the UK, where half of the family (and much of our small team) are based.

We enable independent farmers with digital tools

We aren’t talking Artificial Intelligence, robots and drones. Yes, they may be useful in a more distant future but there are super simple digital tools we can use today that can revolutionise the opportunities for independent farmers like ourselves. We want to ensure that independent farms continue to thrive in an increasingly digital world, and can take advantage of the amazing opportunities to be connected, learn together and collect data for our own farms to make better informed choices going forward. We believe that the act of observation and insights from the data we collect can help build ecology, profitability and beauty on farms around the world.

We want independent farming to thrive.

The team


Abby studied physics and then art/design. She spent some time working on her family’s farm in Chile and ever since has had a deep kinship with the land, balanced with the weight of the perpetual risks and unknowns. Not long after, she got back into coding and through conversations with her dad, Tom, developed software initially for his farm, then his neighbours and now for regenerative farmers. Abby loves to code but her niche lies in the ability to work closely with the people who use these systems, to create something that works for them. Abby is committed to supporting the farming community to thrive and so also makes a podcast, Farmerama, sharing the voices of farmers. Read some of her thoughts here.


Inti grew up travelling the world with his parents settling a couple of times though the years. First in a community in Brazil where much of the food was sustainably grown & tended on shared plots. A few years later his parents moved to the amazon rainforests of Peru and worked to protect an area of 10,000 hectares of virgin rainforest from illegal logging and deforestation. During all this time his parents had a vegetable garden which he spent many hours helping on. All this to say that he feels strongly about small scale farming using methods that are regenerative and will feed and protect the planet for generations to come.


Eliza is part of the Groundswell family. Growing up on-farm, she became fascinated with the natural world and how to preserve it. She studied Zoology to learn more about wildlife and environmental conservation, but after graduating refocused her attention towards agro-ecological farming and soil health. She believes that farmers hold huge potential to regenerate the world we live in, and is continuously inspired by the agro-ecological farming movement.


Tao grew up in the rugged hills of rural Mid Wales. When not escaping the rainy Welsh weather on his virtual farm in Stardew Valley, he loves exploring nature and growing his own flowers and vegetables. After working as a Civil Servant in Birmingham and a Social Worker in London, he has now swapped city life for travelling the world as a digital nomad. He is helping to develop apps at Vidacycle because he believes we can use new technology to build a greener and brighter future for all.


Erick’s connection with the ocean drove him to develop a passion for nature and the future of our planet. His goal is to have a meaningful impact which leaves a better world behind us. He studied AI at KU Leuven and worked for a small startup where he specialized on how to take advantage of AI in order to minimize carbon emissions. Erick’s focus has now shifted towards farming and how the use of technology in combination with regenerative practises can help preserve biodiversity and protect the environment.


Victoria’s love for adventure drove her to travel all across the UK and Canada, where she acquired her degrees in business and ecological economics. She started working in the farming industry soon after graduating and drove the development of a French agweather tech business in the UK. Victoria continued her work for a sustainability consultancy before returning to the agricultural world and joining the Vidacycle team. Victoria is on a learning journey of how simple tech focused on regenerative methods can help farmers manage their lands and preserve our natural world.


Lillie is committed to fighting climate injustice. Having studied her undergrad degree at University of Bristol, she became dedicated to environmental & social justice movements. After travelling for a year in Latin America, where she volunteered with Costa Rican permaculture farmers, Lillie went to study her MSc in Regenerative Food, Farming and Enterprise at Schumacher College. She wrote her dissertation on the link between conventionally farmed crops, low nutrient density, and non-communicable diseases. She also has a blog where you can read some other articles she has written.


Annie is interested in how regenerative agriculture practises can help farm businesses become more resilient, including her own family’s mixed beef and arable farm.


Tom was one of the original co-founders of Vidacycle. He is no longer on the earth but we have kept him here in gratitude for all he contributed. Tom started his working life as a furniture maker/carpenter, has built many passive solar houses, and spent many years running a CAD/CAM textiles/surface design software company. In the mid 2000s he finally returned to his true passion, sustainable food and farming and started an olive farm in Chile where vidacycle was born.

We also work with a number of awesome freelancers in design, UX and communications.