Sales Lead – building ecology, profitability and beauty

Do you want to improve the health of our planet and people through your work? Are you excited about the potential of regenerative agriculture to rejuvenate ourselves and our world?

We are looking for an excellent Sales Lead who is excited to join us on a journey to empowering the farming community to build a better future for us all. You will be responsible for growing sales and bringing on new customers. You will handle the whole sales process from presentations and product demonstrations, to negotiating contracts with potential customers and managing payments. In order to be successful in this role, you will need to have a deep understanding of the sales process and dynamics, and superb interpersonal skills. Previous experience in a sales role is required.

We already have over 200 customers predominantly in the UK, and our first few customers in the US, New Zealand, Australia, Europe and Chile. We are at a perfect point in the business to bring on our first team member solely focused on sales. Our target markets are organisations supporting farmers as they transition to more regenerative approaches, as well as ecologically focused vineyards – in both cases we have clear evidence of the value our software brings and an established set of farmers who are excited about what we are doing. Now we need your help to bring on many more farmers, as well as introduce the tools to new regions. Our software delivers real value helping people build ecology, profitability and beauty on their farms.

We are a friendly and nurturing team – we are looking for someone who is committed and excited by what we are bringing to the world. We strongly encourage people from underrepresented groups to apply. We are committed to building a more ecological, profitable and beautiful future for all.

Job purpose: to develop sales, consistent with the long-term objectives of Vidacycle

The right person will be excited by our values and committed to seeing more ecological farming practices flourish. We are offering this as a full time employed role but we will consider other working arrangements for the right person. There is the opportunity to travel to the US, NZ, Chile and Europe sporadically – we would not expect more than 2-3 trips a year. Ability to speak Spanish would be a bonus.

Salary Offer: £50,000 OTE (on target earnings)

Job role

Setting, meeting and hopefully exceeding sales goals:

    • Present to prospective farmers and farm organisations – (sometimes this is outside normal working hours due to time differences)
    • Negotiate contracts
    • Generate invoices and handling payments

Building and maintaining a healthy Sales Pipeline:

    • Connect with customers and potential customers both in person and online to understand their needs and promote what we are offering at Vidacycle
    • Prepare weekly and monthly reports to share with the team
    • Maintain customers records
    • Generate leads of farmers and organisations who want to use our apps
    • Coordinate sales efforts with the marketing team
    • Understand and promote what we have to offer
    • Capture feedback from farmers to continually improve our offering

Qualities & Attitude

  • Keen to be part of a purpose-led business (with purpose over profit); committed to excellent customer service
  • Pragmatic & self-starting; you are able to identify what’s needed and make it happen with support from the CEO
  • Happy to work in a smaller business with a flexible working style
  • Align with, and desire to live by our values

Knowledge & Skills

  • An interest in farming and passion for building a more ecological future for all
  • Used to working from CRM systems to manage outreach and contact plans
  • Understanding of sales processes
  • Strong negotiation and sales skills
  • High attention to detail
  • Excellent listening and communication skills with good English language, both written and verbal
  • Used to working with full responsibility over customer accounts and relationships
  • Brilliant interpersonal skills

About Vidacycle

Vidacycle was born on a small family farm in Chile – we originally developed the software for use there and now have over 200 farms on multiple continents using our software. We make practical digital tools, nothing too fancy; tools that really work out in the field and quickly turn data collected into useful insights! We are a small company but are already having a systemic impact in combination with our sister podcast Farmerama Radio. We have been recognised for our work through our co-founder Abby Rose being named one of the 50 New Radicals by NESTA and the Guardian in 2018 and as one of the 50 Next young people shaping the future of gastronomy by The World’s 50 Best in 2021.

What it’s like to work here

As a growing business, naturally we hope to build opportunities for our team so this role would really suit someone who has solid experience in sales with a desire to develop within the business. As the first member of our sales team you will have the power to identify what’s needed and work with support from the CEO to make it happen.

Abby (CEO) and Inti (CTO) are the co-founders. You will work closely with Abby in your day-to-day role. We are a small team of 3 full timers and 3 part-timers who mainly work remotely (based in the UK, Barcelona, and Chile). We are a values led business and we hold regular check-ins and meetings to guide our company strategy in order to empower everyone to achieve our goals. We focus on practicing what we preach; building ecology, profitability and beauty in our own lives!

As already stated, we strongly encourage people from underrepresented groups to apply. Everyone in the team is committed to nourishing one another.

Want to apply?

Please send your CV with a cover letter to with the subject line: Sales Lead Winter 2021

Application Deadline: 24th Nov 2021
We will review applications as they come in and all applications must be received by 24th Nov 2021 with final interviews in the second and third weeks of December.

If you haven’t heard from us by the 3rd Dec then unfortunately you have not been unsuccessful. We apologise in advance that we aren’t able to give specific feedback to unsuccessful applicants.